A note from the founder
The story behind Emerald Collective and the heart that continues to shape it.
Every journey has a beginning— welcome to a glimpse of mine. Before stepping into the marketing world, I spent four years in the fashion industry. Along the way, I discovered a natural gift for social media and a passion for creating editorial content and visual storytelling for brands—which ultimately opened the door to an entirely new path. Over the years, I had the opportunity to work alongside businesses across a variety of industries—experiences that eventually led me to build Emerald Collective.
Growing up internationally gave me a perspective that continues to shape the way I see people, relationships, and the power of meaningful reach—revealing that every brand has the opportunity to influence far beyond what we'll ever have the privilege of understanding. That perspective continues to guide the way I approach every partnership today. Outside of work, you'll usually find me enjoying time outdoors, exploring new restaurants, or gathered with my community at a Bible study.
My faith is the foundation of everything I do, and it shapes the way I lead Emerald Collective each day. I believe this business has been entrusted to me, and with that comes the responsibility to lead it with integrity, excellence, and genuine care. To me, this calling has always been about more than creating content. It's about partnering with the brands I have the honor of serving and positioning them to better reach the people they're here for. Above all, my hope is that the way I lead this business—and every partnership that comes from it—glorifies God.
— Isabela Amorim
"There before me was a throne in heaven with someone sitting on it. And the one who sat there had the appearance of jasper and ruby. A rainbow that shone like an emerald encircled the throne." - Revelation 4:3